stuff i'd tell you on a surf check
longer thoughts on building a brand, making video, surfing storms, and not wasting your twenties. written by me, in the voice i actually talk in.
how i got cast on destination x
a surf guy from boca on a network reality show. how the casting happened, what the show is, and what a blacked-out bus across europe teaches you.
read →the relatable video you don't realize is an ad
how i get 2 million views on a sponsored tiktok shot in my bathroom, and why most brand content dies on arrival.
read →what it's like to surf a hurricane
matthew, dorian, isaias, milton. why florida surfers wait for storms, what it actually feels like, and why i still tell you not to do it.
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