what it costs
most brands start with the monthly. one-offs below. 50% on booking, 50% on posting. three or more deliverables get a package rate.
- 5 videos a month: viral skits, product videos built for your ads, and your picks
- photos, a story set, and a collab post on my page every month
- full paid usage on everything, whitelisting included
- same-day answers, fast turnaround, clear guidelines
- reel
- $1,500
- reel + 3-frame story set
- $1,950
- reel + 30-day paid usage
- $2,500
30 to 60 seconds, your product in a real session or day, one round of edits. posted to @dalenmichaels, you get the file.
tiktok & ugc
- tiktok
- $1,500
- tiktok + 30-day paid usage
- $2,500
- ugc, not posted, 30-day usage
- $500+
native tiktok, same production as a reel. ugc is one vertical video for your channels and ads, raw footage available. same video on both platforms is priced as a package.
i've sat on your side of the table
i started an influencer agency in college and ran creators for brands before i was one. that changes how this goes.
no agency in the middle. you talk to me, i answer, we move.
shot, edited and delivered usually inside a week. i know what "we need it by friday" means.
i already know what your brief needs: product in hand, hook in the first second, usage spelled out.
out the back runs its own paid media and creator team. i know what converts because i pay for it too.
deals that worked
sponsored posts that performed like regular content. views are organic unless the brand ran spark ads on top. tap to watch.
2.2M viewsnative
my friends clown me for my bathroom. jokes on them.tiktok · april 2026 · paidnative surf club collection, target exclusive. brand-directed script, shot in my bathroom, played like a joke my friends would send around.
549K viewsvita coco
i can't believe i got played.tiktok · @alenamichaels · april 2025 · paidmom and son series on my mom's account (88K followers, 7M likes). product in hand the whole way through.
209K viewslmnt
how to have the best morning everinstagram · april 2026 · unpaid mentionsun, movement, electrolytes, cold water. lmnt named in the caption as my morning fuel. the format brands keep asking for.
28.6K viewsbumble
traveling meeting people > traveling aloneinstagram · july 2026 · paidtravel reel with the app woven in, no hard sell. #bumblepartner
37K viewskiehl's · harry's · hollister · express
mom will never ghost youinstagram · september 2026 · pr giftingfour brands, one skit. gifted product turned into a mom and son bit instead of an unboxing. every brand gets a real moment on screen.
8.9K viewspura vida
pura vida miami haulinstagram · october 2026 · paidstore visit, product in hand, posted this week and still climbing.
what's hitting
three lanes. mom and son is the franchise, relatable is where the millions come from, surf and the brand are the edge nobody else has.
mom & son reels with my mom, @alenamichaels. the most shared things i make.
relatable & comedy friendship, travel, everyday bits. short, fast to shoot, built to be sent to a friend.
surf, travel & building a brand i surf hurricanes, run a surf brand with its own paid media and a 30-creator affiliate team, and film all of it.
the audience
read this as: core buyer is american men 18 to 34 who surf, travel, train, or want to. discovery-driven reach, so your product lands in front of new people every post.
32 reels in 49 days, about one every 1.5 days. 6 of the last 32 crossed 100K.
brands i've worked with
paid partnerships, campaign content and featured brands. case studies on request.
vita coco · native · bumble · pura vida · kiehl's · twillory · 19 crimes · cali by snoop · liss · healthy truth · playa bowls · capri laguna hotel · rainbow sandals · 4ocean
let's make something
management.dalen@gmail.commanaged inbox. replies within one business day. tell me the product, the goal, and the timeline.
- @dalenmichaels
- tiktok
- @dalenboi
- brand
- outheback.com
- based
- boca raton, florida